Search engine optimization for chiropractors is one of those elusive terms that chiropractors have heard of but don’t fully understand. Maybe they read an article about it in their favorite chiropractic journal or magazine, overheard someone mention its power at a chiropractic seminar or simply Googled it one day to try to figure out how the heck they can make it work for them.
Regardless, as with most things, it’s better to rely on a search engine optimization (SEO) expert than to try to be a jack of all trades. — especially when you’re dealing with an industry that changes on a dime.
Do you really have time to figure out the ramifications of Penguin, Panda and Hummingbird?