Securing your Google Places listing and updating it with relevant and useful content is one of the easiest ways to direct local traffic to your practice. With nearly 50% of Google searches being based on location, you really can’t afford not to claim your listing. That means that most of the time people are trying to find a product or service they are searching for results in their city or neighborhood. Someone searching on Google for a chiropractor will be shown a map with local listings. Those listings are pulled from Google Places, and if you haven’t claimed yours then potential customers can’t find you as easily as they can find your competitors who do have Google Places listings.
Thirty years ago, Apple introduced the Macintosh with the promise to put the creative power of technology in everyone’s hands. It launched a generation of innovators who continue to change the world. Click HERE to visit the 30‑year timeline which celebrates some of those pioneers and the profound impact they’ve made.
Watch the Mac 30 video:
Content marketing is huge for a few reasons, not the least of which is that content is king when it comes to search engine rankings. Google has revealed that the determining factor in where your website ranks in search engine results is the combination of relevance and reputation. By delivering relevant and original content on a consistent basis, you will perform better in rankings and become a trusted provider of that information.
The beauty of content marketing is that it is also a powerful social media tool. By enabling your existing audience to share the engaging information that you provide, you give them the power to help grow your customer base, reaching potential customers in what is arguably the best possible way – through word of mouth.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.
— Steve Jobs