Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or service or are not ready to buy, traditional marketing can be like taking a shot in the dark.
Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel.
Here are 5 steps to increase traffic and convert leads into customers.