I started this blog in April of 2009. Its goal is to teach and train chiropractors how to use a blog to market their chiropractic practice.
Even though I had been blogging prior to 2009, one of my main motivations to launch Next Generation Chiropractor came from Richard Telofski, an author, consultant, competitive strategist and intelligence analyst.
In 2008, Mr. Telofski published what was known as The Back Blog Brief. In his study, Telofski found that there is a high correlation between the average chiropractic patient and the average blog reader, yet the opportunity is not being exploited by chiropractors.
Chiropractic Blogging As A Marketing Tool
“American chiropractors should be jumping en masse into the blog marketing pool, but most won’t even get their feet wet,” says Richard Telofski.
“Unfortunately, blogging as a marketing tool is not regarded seriously by America’s chiropractors. In fact, their absence from blogging is just downright astounding.”
Chiropractic Patients Are Blog Readers
Its astounding because according to industry statistics, males between the ages of 31 and 50 comprise a high percentage of chiropractic patients and an even higher percentage of blog readers.
“If this isn’t a perfect demographic alignment between a marketing medium and its target audience, then I don’t know what is. It could be the perfect tool, or the perfect ‘chiropractic assistant,’ yet the opportunity is squandered by America’s chiropractors,” states Telofski.
Why Chiropractors Don’t Blog
I believe it’s squandered because most chiropractors aren’t writers, have no desire to blog, are too busy doing other things or get frustrated with the technical aspects of blogging.
Because of this, I set out on a mission to provide chiropractors with professionally written articles that are ready to publish immediately to their blogs. By doing so, they’ll engage their readers more frequently which, in return, will more easily help connect them to their practice.
In other words, it’s chiropractic blog writing made simple.
What’s it called?
Blogging Chiropractors — a hassle-free way to update your chiropractic blog with keyword-rich, condition-based, symptom-specific and chiropractic-related articles.
The three most important features that Blogging Chiropractors provides is the following:
- Each article is written by professionals.
- Each article is search engine optimized.
- Each article is ready to publish.
The Purpose of Blogging Chiropractors
The purpose of Blogging Chiropractors is to help chiropractors keep their blogs active with relevant content that’s designed to help convert readers into new chiropractic patients.
This is accomplished through the following four methods:
- Blogging helps position yourself as the health authority within your community.
- Blogging gives you a home on the Internet without having to rely on other platforms that you don’t control.
- Blogging develops trust with your readers which, in return, creates a powerful professional brand.
- Blogging generates leads similar to a referred patient as more trust is built with your audience.
Lastly, blogging provides the first step toward monetizing your website as an entrepreneur.
I’ll cover the latter topic in more detail later this year; but suffice it to say, blogging has the potential to add additional income streams to your practice. I don’t know a single chiropractor that wouldn’t welcome that!
So if you’ve been looking for a simple solution to keeping your blog updated consistently, look no further than Blogging Chiropractors.
Give It A Try
That’s right! We’re so confident you’ll love our articles that you can try our service for 30 days (no strings attached) 100% risk free. If you’re not happy after 30 days, just let our support team know and we’ll gladly refund your money.