But, since the Internet is such a large playing field, getting started on the path to chiropractic marketing success can be somewhat confusing to the newcomer.
This is why I have put together this short collection of chiropractic marketing strategies that can help you make the most of this wonderful tool.
1. Use a blog to provide interesting content.
Most of the time when people are online, they are typically doing one of two things: they are either updating their social networks or they are doing some form of research.
This is one of the main reasons why keeping an updated blog can be one of the best chiropractic marketing strategies you can do toward expanding the outreach of your practice.
Interesting content can grab the attention of those looking for information on specific health-related topics.
Prospective patients may also be looking for information on certain conditions and how chiropractic can help alleviate the symptoms. If you have your website setup correctly, it should give them a wide range of material to choose from.
Each time you write a short paragraph or a full blown article on your blog, you are using your knowledge to grab and hold people’s interest in a process known as inbound marketing.
This process will help set you up as an authority on the subject within your local market as well as increase the flow of traffic to your website.
2. Videos give you the key to the kingdom.
Because we live in a fast paced world, oftentimes you will find that people have become more visual and prefer to watch a short presentation in the form of a video instead of reading a long article.
Here is where websites such as YouTube, with its millions of daily visitors, can prove to be invaluable tools to your chiropractic marketing strategy.
When you create a video you are talking directly to the person watching it. You can help them get to know you, what you do, how you can help, and a myriad of other things as if you were speaking directly to them in a way that puts your practice on the forefront of their mind.
The content of your videos can be as varied as you want, and even though it has been suggested that covering a single subject at a time is more efficient than trying to cover a wider selection of topics, what you ultimately choose to do with your videos is up to you.
3. Use social media to help spread and take your message viral.
Once you have created your blog and posted your first video, you can help get the word out by posting it on one of many social media platforms available online.
Websites such as Facebook, Twitter, LinkedIn, Google+ and many others, will work in your favor by making your content available to a world of people.
How does this happen?
The answer is quite simple.
Say you have 5 people following your social media account. If you create a video and post it on your profile, they will see it and, if it is interesting, share it with their contacts.
If just five of each one of your follower’s friends watches your video, you will have the attention of 30 people. If they continue sharing, soon you will have reached hundreds of thousands by posting a single link to a video.
This is known as “going viral”, and it is a fool-proof way of attracting people to your blog, your video channel, and your practice, so make your content is good and let the Internet do the heavy lifting for you.
4. Pictures and more pictures.
Did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?
It’s true! Visual content drives engagement.
In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement.
Bottom line: People love pictures, especially those which give a sampling of what goes on in certain conditions.
As an addition to your videos, you can upload images of the services you offer, your facilities, and other important parts of your practice to your social networks like Facebook, Instagram, Pinterest and Twitter.
One of the best chiropractic marketing tips you can get is to introduce yourself, your staff and your practice to people through pictures. This helps them know what to expect when they finally make their way to your office, they will feel right at home with you, because they already know what you look and sound like; you are familiar to them, which in essence is the main object of any marketing strategy.
If you’re struggling to keep things fresh and active, take a look at ChiroImages. They provide perfectly-sized images for Facebook, Instagram, Pinterest and Twitter at an incredibly low price.
5. Mobile accessibility to all.
The use of mobile devices is growing exponentially, and any good chiropractic marketing strategy requires mobile access for those who need it.
Mobile access can come in many shapes and colors, including making your website available to mobile readers, the creation of apps and diverse gadgets to be used by potential clients, a one touch scheduler, and much more.
Mobile devices have lifted the limits on communication and now the only thing stopping anybody from fully exploiting their potential is their imagination.
So once you have a fully developed marketing plan that integrates social media, videos, images, and a blog, it is time to wrap it all into a neat little package that will help you grow as much as you have always wanted.
If you need help with this, checkout Chiropractic Marketing Websites. They offer a totally hands-free system for all of your chiropractic Internet marketing needs.
Just in the market for a mobile responsive website?
Then checkout Chiropractic Blog Designs. They offer mobile responsive WordPress themes specifically designed for chiropractors.