The mobile media revolution is in full swing, and if you don’t get onboard your chiropractic business will be left behind. People are increasingly turning to mobile devices, namely their smartphones and tablets, to help them quickly and efficiently identify nearby businesses when they are in need. This means that your business not only needs to have a multifaceted online presence (website, social media, blog), but also an optimized presence designed to get noticed.
For many chiropractors, a Google+ page is a great start for getting information about their offices out to the public for consumption. The benefit to using Google+ is that it easily intertwines with the most popular mapping service with mobile users, Google Maps.
So the question now becomes, how can you increase the local PageRank for your chiropractic business within Google Maps?
Improve Local Search Ranking with Optimization
Hands down, the best way to increase your standing in local chiropractor searches is to create a highly optimized chiropractic website. A beautifully built website doesn’t mean much if it isn’t optimized for SEO, both generically and for local search purposes. If customers in your local area cannot find your website, it isn’t pulling its weight.
If you need help with this then checkout Chiropractic Marketing Websites. They do a phenomenal job with search engine optimization.
In the interim, chiropractors can optimize their website for the local market by including the following factors:
- Metadata optimized for your local area
- Page content (articles, blog posts, About Us section, etc.) optimized for your local area
- H1 and H2 tags that include keywords optimized to your area
Search Your Chiropractic Business on Google Maps
Odds are that your chiropractic business is already listed on Google Maps whether you are responsible for it or not. Google does a good job of locating and identifying local businesses in its app, and it can even link your Google + local page to your business on Google Maps.
However, you can improve your standings in Google Maps when customers conduct chiropractor searches in your local area by going into Google Maps and claiming and verifying your business listing. Once you’ve claimed and verified your account, add content to your page that will help boost your standings. This includes but is not limited to:
- Written Descriptions
- Client testimonials
The more information you can provide for your business listing in Google Maps, the better. Google compares the information on your page, and its accuracy, against other chiropractors in the region. The more accurate your information is, the more likely you are to jump up in the local rankings.
Encourage Local Interaction
Chiropractic reviews play a role in the local page rank your chiropractic business receives in Google Maps as well. Along with a combination of other factors, the amount and level of ratings your business receives impacts the standing of your Google+ local page on Google Maps. Come up with some creative ideas and incentives to encourage your current customers to leave reviews of your business on your Google+ local page.
This not only strengthens the connection you have with your current chiropractic patients, but it provides insight into your abilities for potential clients and boosts your rankings as well.
Another option is to build links to other chiropractors in the area. Offer a guest post on an issue impacting the industry to a fellow chiropractor and link it back to your site.
Last but not least, take the time to setup the Google Authorship Markup. Just as other photos, videos, and non-text content on pages are important, so too is a picture of your smiling face. Google Authorship allows you to post a profile picture that shows up alongside search results for your business.
Here’s what mine looks like for Next Generation Chiropractor:
There is a certain sense of ease that comes with a picture accompanying a business. It gives potential patients a starting point in building a connection to your business. The presence of a profile picture helps boost your local page rank over competing chiropractors who do not have one.
The moral of the story is that you need to be proactive. You need to be updating your local page with relevant content from time to time, and you need to actively track your standing on Google+ and Google Maps. A little bit of work goes a long way to improving your search results and maintaining a good standing.
If you need help with any of the aforementioned, check out the Advanced Plan associated with CMW’s services. It covers everything you’d ever need in relation to the aforementioned.
Question: Are you using Google+ and their mapping system? If so, how effective has it been toward generating new patients? I’d love to hear your response in the comment section below.