Every once in a while chiropractic bloggers face the inevitable writer’s block. Although there are various causes, most blocks simply come from a lack of creativity or inspiration. Others come from a misunderstanding of the purpose of a blog.
Matter of fact, I hear it all of the time … “What’s so important about what I have to say?” or “Will people understand what I’m talking about?”
If you’ve asked yourself the above questions, then you’re approaching your blog from the wrong perspective. Remember, it’s not about you, it’s about them!
Every time you sit in front of your computer to write a new blog post, think about what your readers want to read. Better yet, find out what they’re searching for when they visit Google or other search engines. This will help fine-tune your message and get it noticed during search.
In addition, get creative by using online resources. By being an ear and eye, you’ll not only produce better content that meets the needs, wants, and desires of your prospects but will also become more efficient with your time.
For starters, check out the following resources that’ll help chiropractors avoid writer’s block.
Evernote makes it easy to remember things big and small from your notable life using your computer, phone, and the web. Capture ideas, links, images, and more by sending them directly to your Evernote account.
To easily search your notebooks, make sure you tag each item so that you can quickly retrieve the information you need at a moment’s notice.
I use Evernote daily. It’s my storehouse of ideas for future blog posts, projects, and business ventures.
You can get started by visiting Evernote today.
RSS Readers give you the ability to subscribe to hundreds of news feeds at once. You won’t necessarily read each article but instead scan headlines for interesting topics.
If you find one, click on the link to see if it’s worth to send to Evernote. If it is, be sure to tag it for easy retrieval at a later date. Over time you’ll see how powerful this system is when sitting down to write future blog posts.
To get started, choose from one of the following three most popular RSS Readers:
- 1. Google Reader: Used with any operating system
2. FeedDemon: Used with Windows
3. NetNewsWire: Used with a Mac
A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.
A mind map will not only help your writing skills but can also benefit brainstorming sessions during weekly staff meetings.
To get started, choose from one of the following three mind map resources:
A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites. By generating tag clouds from various URLs, you can pinpoint what topics are discussed the most.
For example, here’s a tag cloud I just generated for Next Generation Chiropractor:
To get started with tag clouds, choose from one of the following two online tools:
As you can see, the Internet provides ample tools to help eliminate writer’s block. If you have a true passion to spread the chiropractic message, educate the public on the benefits of chiropractic care, and inform your community about your practice, then you have no excuse in producing at least one solid keyword-rich article for your chiropractic blog once per week. The general public needs this information and your business can’t afford not to produce it.
Question: Are you having a hard time thinking like a content publisher?
If so, then I recommend that you read Why Chiropractors Need to Become Content Publishers