According to Alexa, Facebook’s traffic rank is #2 in the world. Obviously the #1 ranked site is Google but in other countries like Indonesia, Malaysia, the Philippines, and Singapore, Facebook is #1.
Because of Facebook’s rapid rise and stratospheric growth, rumors have been circulating that Google will soon launch “Google Me” just to make sure Facebook doesn’t usurp them.
Matter of fact, PCMag, referenced in the above link, must have seen the same tweet as I did on Saturday evening.
Regardless of Google’s strategy, chiropractors still need to have a strong presence within Facebook. With a little effort, it can be the #1 referral source to your chiropractic blog outside of organic search.
So, today I’d like to show you how easy it is to setup a customized landing page for your chiropractic Facebook fan page.
If you don’t have a Facebook fan page, you’ll need to create one first before the following steps can be accomplished. You can do so here.
1. Add the Static FBML App
Before you can add a custom tab to your Facebook fan page, you must install the Static FBML App. If you don’t know where it’s located, you can find it here.
Just click the “Add to my Page” link and follow the appropriates steps.
2. Set Up Your Tab
Once the App is installed, click on the “Edit Page” link found just below your company’s profile logo. It’ll take you into your Facebook fan page’s settings page.
Scroll down, locate the newly installed FBML App, and click on “Application Settings”.
A pop-up window will open giving you two choices. Don’t worry about the “Box” section right now but make sure you add “Tab” capabilities and click “Okay”.
3. Add Your Content
Now that you’ve created a new tab for your landing page, click on the “Edit” link located just below the FBML App header.
Once the new window opens, make sure you give your new tab a title by filling in the “Box Title” field. Directly beneath the “Box Title” field is where all the magic occurs. Simply insert standard HTML into the field with accompanying images, links, et cetera … to jazz up the landing page.
You can leave out HTML, BODY, and HEAD tags since they’ll be called via Facebook’s PHP code.
4. Make it the Default Landing Page
Now that you’ve created your new landing page you still need to designate it as such. To do so, go into “Wall Settings” and select the “Default Landing Tab for Everyone Else” option. Look for the title of your new page and select it.
Once done, visitors to your Facebook fan page will see this page first.
If you reload your Facebook fan page while logged into your account, the landing page won’t load first. You’ll have to log out to see it.
Here’s My Facebook Landing Page
Notice that I’ve also created a tab for “eMail Updates”. This way I can capture new prospects who have found me before they found my blog.
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Question: Have you created a landing page for your chiropractic practice’s Facebook fan page? If so, what results have you had with it?
Let us know in the {comments} section below.
Was able to set up the page EASY…but having difficulty adding stuff to it. Do you have more detailed instructions on how to do this?? Thanks!
What seems to be tripping you up, Dr. Gallagher?
Well, how do I say this…as you know I am “technically challenged”. If I am going to do it, I would like it to look nice like yours…however, the only thing I can seem to put in there is free typing. Do you have a few simple suggestions on how to move the font around and such…or am I supposed to create a page somewhere else and put the link in the box??
You’ll need to have a basic understanding of HTML in order to format the text, et cetera.
For example, to start a new paragraph you’d want to place your text between an opening and closing paragraph tag.
If you don’t know what that looks like, check out this explanation.
Also, if you have no desire to learn HTML, just hang tight because I’ll be providing something special in the near future for all blog customers. 🙂
Thanks for this post. This is an excellent way to customize your fan page and make it stand out from the rest. Never would have known about it without your blog, or at least not for a long time. The downside for many will be that you do have to know HTML. Thanks!
http://www.facebook.com/katychiropractor
You’re welcome, Dr. Freytag! I’m glad I could help.
And, you’re correct regarding HTML. Many chiropractors would probably have to hire this service out. But, regardless, every chiropractor should be setting one up in order to leverage the power of Facebook.
Thanks for stopping by the site!
I have had a personal fb page for about a year. I was using my office email adress to log in and just changed the login to my personal email address today. I have my office name listed under “groups” on my personal fb home page. I don’t have alot of info. on it yet.
I decided to try and start a separate fb landing page for my office. At the bottom of the FB login page, I clicked on creating a business page. Then it asks if you have an account already and what the email address is. (not sure if they literally mean any FB account, or if they are asking if I already have one for my business)
Question: should I put the email address of my personal account even though I want to start a separate business fb landing page?
Thanks!
Dr. Neville,
You’d want to use the email address associated with your personal Facebook account. That’s the address that’s linked to your identity on Facebook. They’re only asking for it to make sure you’re the owner of that particular account. In other words, it won’t be publicly displayed unless you allow it through your account’s privacy settings.
I know some html, but I can’t figure out how you made your sidebar disappear for each tab. Can you direct me where I can find the code to do that?
Thanks for your comment, Dr. Rogers, but I don’t understand your question.
The only sidebars available are the left and right default ones built into the framework by Facebook. So, I’m not sure what you’re referring to. Can you please clarify?
When I look at different tabs on your nextgeneration chiropractor page, there’s a list of fans on the left, etc. But on your special tabs using the FBML, there’s just the page that you’ve set up without the fans list or anything else on the side. Kind of like when you have a blog with a sidebar, but you can set up a salesletter type page without the sidebars. At least that’s how it appears to me.
Ah, now I understand. Here’s what’s happening …
If you’re not logged in to Facebook or aren’t a fan, the sidebar automatically disappears for landing pages created in FBML. There’s no special code needed.
To see this in action on your fan page, simply log out of Facebook and visit your landing page. The sidebar will not be there.
Thanks, Doc!
Just finished my FBML landing page last night. Had to use MTBR.com blog in order to convert everything into HTML code – it generates HTML code automatically. I am HTML challenged so to speak. Friend helped with a final touch. Overall Happy with an outcome. Thank you for step by step approach. One more project down and million other ones to go 🙂
Yes, if you’re HTML illiterate, then creating a professional landing page can be quite a challenge. But, when there’s a will, there’s a way! And, your persistence has paid off by utilizing a service that generates HTML for you. So, congratulations on a job well done. It looks great!
I am Dr. Allen Dubner’s assistant, and I have been trying to create his facebook landing page for him. Now i’ve been trying to follow your steps on next generation, and have not been able to get the same results being diplayed on my practice site on facebook. I was wondering if you could check it out for me and tell me what I did wrong.
Arlinda,
As of March 10th, Facebook has discontinued their “FBML” application. This was the application that allowed us to create “custom tabs” or “landing pages” on our Facebook Pages.
If you didn’t have FBML installed prior to March 10th, then you will need to use an iFrame application to create custom landing pages and tabs.
Unfortunately, Facebook does NOT provide us with an iFrame application like they did with FBML.
Therefore, you’ll need to create one yourself (if you have programming skills) or you will have to choose one of the iFrame app services that exist, most of which have monthly fees.