So far, we’ve covered the importance of using a solid system and having the right mindset to achieve optimal success in practice. Even though the aforementioned are absolutely essential, they’re not the only two pieces to the foundational puzzle.
However, the focus of this blog isn’t one of business systems, practice management or personal development. Its focus is solely to train chiropractors on how to effectively use social media.
So, with that said, it’s time to switch gears and get into the meat of this series — how to safeguard your chiropractic practice in a Web 2.0 world.
Since technology is constantly changing, many business owners get confused and overwhelmed by the vast amount of information, products and services available. It seems like every day that we hear of some new tech startup announcing the next great thing.
Unfortunately, most of these startups fall short of helping business owners truly understand how to use their new technology to connect customers to their businesses. Small business owners need simple strategies juxtaposed with easy-to-use products or services that not only work well but don’t require a full-time IT person on staff.
Although there are many avenues that an entrepreneur can explore, there are essentially five bedrock strategies that have stood the short test of time. Not only are they easy to use, but they cost little-to-nothing to implement. With a little creativity and a great deal of commitment, chiropractors can effectively use these strategies to safeguard their practices.
The first and most obvious strategy is to start a blog.
There simply isn’t a more powerful tool you can use to quickly communicate your message. This is why, as I’ve said many times before, a blog is and should always be the hub of your online world.
If you need a refresher on that point, re-read The 6 Essential Reasons Why You Need a Chiropractic Blog.
Google uses spiders, crawlers and robots to scour the web for more content. So, if your blog is set up correctly and consistently updated, you’ll have a better chance of being ranked higher in Google’s search engine compared to a traditional website.
With that said, make sure that the content you produce provides value to the reader and is relevant to your blog’s purpose. Google constantly updates their algorithm and can quickly shut you out of their rankings if you don’t abide by their guidelines.
This may seem like a no-brainer but some internet marketers are notorious for both spamming and stuffing search engines with bogus content filled with specific keywords. Unfortunately, these black hat tactics are being used as search engine optimization techniques to proliferate their garbage within every position available through Google’s rankings.
The nice thing is when Google does change its algorithm, these sites die a quick death and are left abandoned on the side of the information superhighway.
For you, though, concentrating on valuable content that educates the reader, stimulates conversation and helps drive traffic from your blog into your practice should be your blog’s main focus. Use it not only as a platform for chiropractic but also as a tool that propels you forward as the authority within both your profession and community.