Never in the history of chiropractic has there been more ways to get the message of chiropractic out to the masses than there are today. Besides old school ways like newspaper ads and direct mailers, chiropractors now have a myriad of choices at their disposal that help advance their cause for pennies on the dollar.
For example, advancing technologies allow chiropractors to easily promote their message through their chiropractic websites, social media sites like Facebook and Twitter, email, text, pay-per-click ads, video marketing on YouTube, and local listing opportunities just to name a few.
But even though they have more choices doesn’t mean they’re reaching more new patients. Instead, chiropractors miss most opportunities simply because they don’t understand the technology, aren’t sure how to implement things or don’t have a clue on how conversion funnels work.
But that’s okay because chiropractors didn’t go to school to learn how to market their practices, they went to school to learn how to get sick people well.
Even though I’m a chiropractor, I haven’t practiced since 2005. Instead, I have focused one hundred percent on learning how Internet marketing works.
Because if I can help other chiropractors reach more patients through what I’ve learned then I’m able to impact more patients for chiropractic indirectly than I ever could through my own practice directly.
That’s the reason why I do what I do.
So I constantly keep my eyes open for new ways to attract new patients through Internet marketing on a daily basis.
Matter of fact, in my daily routine I have systems in place that allow me to scan through dozens of pitched ideas quickly to determine what is really working in the marketplace.
But sometimes we can’t see the forest for the trees. When that happens, one must step back and reassess things to obtain new perspectives and ways of doing things.
Recently I had to do this when analyzing the approach most chiropractors take with Internet marketing and came up with a very obvious conclusion — they all compete with each other. And that’s a problem!
As chiropractors, we hold the very best gift of healing known to man. Why on Earth, then, are we competing against ourselves?
Instead, we should be competing with other “healthcare” providers who don’t have our gift and are grabbing the majority of marketshare through their tactics and strategies.
This epiphany lead me down multiple paths until I stumbled upon a little known secret to attracting new patients. I searched long and hard and didn’t find one chiropractor using this strategy.
So I began testing this secret in various markets and, lo and behold, it worked! It not only worked, it worked very well.
The cool thing about it is that it allows chiropractors to compete on a level playing field with all providers, not just chiropractors. It’s extremely simple to setup and very easy to monitor on an ongoing basis.
What’s the secret?
Glad you asked because my team and I put together a brand new video that covers the specifics.
You can watch the video today to find out more.