In this post I discussed the importance of securing your Google Places for Business listing for SEO and patient-building purposes, and guided you through the steps to claim it. This week, I will address how to manage your Google local listings when you have multiple locations, and explain how to add offers to your listings.
Multiple Google Pages Locations
Let’s say you have a main chiropractic office with three satellite locations in neighboring towns or cities. Obviously, you want to claim a Google Places listing for each location. Fortunately for you, the process is similar to adding your initial listing.
For each location, you will click on “Add a Listing” in your Google Places dashboard and go through the same process as when you created your initial listing. Let me take a moment to explain a few rules for additional location listings.
All locations should be entered in a single account.
Fortunately, Google has made it very easy to manage all of your locations from the Google Places for Business Dashboard. From there, you will add multiple listings with different locations for the same business.
- Brand information should be consistent. Use your basic business logo and make sure general information is consistent across listings.
- Use a different photo for each listing. Photos of the building itself or the interior space is just fine.
- Write unique content for each listing. Don’t duplicate your descriptions. Rather, make each listing description as unique as possible. Remember, Google likes unique and relevant content and dislikes duplication.
- If possible, devote a separate page on your website to each individual location, and insert that page URL on the listing so that every location doesn’t land on your home page.
- Alert someone at each location to watch for the postcard with that location’s unique PIN. Once you create a listing and request a verification postcard, you only have 30 days to enter that PIN. The last thing you want to do is waste all of your careful planning and effort because the postcard ended up in the waste basket.
How to Add Offers to Your Google Places Listing
One advantage to securing your Google Places listing is the ability to add coupons to your listings. Google refers to them as Offers, and you can activate the Offers perk after you have confirmed your listing via your postcard PIN. These Offers will be published across multiple Google platforms, including Google Maps, Wallet, Offers, and Google+.
You can look here for all of the specific Google Offers Program guidelines, but I will simplify it for you. An offer must:
- Add value beyond the normal price. In other words, it can’t offer something that would have been free anyway.
- Be redeemable at a physical location, not online or via email.
- Have a time limit for use. For Offers in Google Places, the expiration date must be within 1 year from creation.
- Be clear and simple, easy to use, and not require additional action on the part of the redeemer.
- Be general to most customers, meaning the majority of users searching the internet for your service should be able to redeem the Offer.
- Follow the Google Offers Product Policy.
Steps to Add an Offer
From your Google Places dashboard, click on the Offers tab. From there, choose the “Create” option and follow the directions.
Some of the things I haven’t discussed that you will need to have ready or will choose in the process are:
- The type of offer, whether a percentage off, free item, etc.
- An image for the offer.
- The offer availability and restrictions.
- Days of the week your offer will be available.
Offer creation is simplified through easy questions and built-in steps, so don’t be intimidated! If you create an offer and change your mind about it later, you can always go back and edit it. However, the best policy is to make it right the first time.
QUESTION: Have you had success with Google Places Offers? I would love to hear about your strategy and any tips you might have to offer in the comments section below.