As I was monitoring my Twitter timeline this morning, I noticed a tweet by another chiropractor that said the following:
“I am still not sure what the purpose of these social media sites is.”
I was pleased to see an immediate answer to his tweet by a fellow chiropractor that stated:
“Social media is what you make of it. For a chiropractor, use it to build relationships, promote your services, and education.”
Excellent tweet and to the point!
Social media is what you make of it. It’s just like anything else. If you want to see huge returns from it, then invest time in learning how to effectively and efficiently use it.
The purpose of social media for chiropractors is to build relationships. Build the relationships and you’ll establish trust. Establish trust and you’ll more easily convert a prospect into a patient.
But, you may ask, “Why social media?”
Well, because you have to go where the market is.
In a previous post, I pointed to Dr. Bhan, creator of the physician social network, Ozmosis, who said that according to a recent Manhattan Research survey, 60 million U.S. healthcare consumers are using social media to find healthcare information online.
With the increasing use of the internet, that number will only rise. And, as it does, guess which websites come up on top?
Don’t make this difficult. Simply sign up for these accounts and start providing keyword-rich content that prospects will find valuable. Then, use these sites to drive traffic back to your blog.
I know I may sound like a broken record but sometimes things are worth repeating.
Your blog should be the central hub of ALL of your online communications. Use social media sites to leverage yourself online and have your profiles setup where they link back to your blog.
If you’re still wondering why you need a blog, then read one of my previous posts, 6 Essential Reasons Why You Need a Chiropractic Blog. If you’re needing help getting started, contact me. If you already have a traditional, brochure-like website, then let’s talk. You can still incorporate a blog within that structure and successfully make it work.
Even though there are many ways of acquiring new patients, allow technology to do most of the work. Thinking out-of-the-box while simultaneously embracing technology will assure a winning strategy for you in this new economy.