A blog is defined by Wikipedia as “a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video”.
The key to Wiki’s definition is that it is a web site. This is important because a web site becomes an extension of your business that never closes. No matter what time of the day or night, the buyer can access your content at his or her own pace.
One benefit of using a blog is it’s dynamic. In other words, it allows visitors to interact with you instead of just reading an online brochure of who you are and what you provide. This interaction builds relationships with your readers. It’s the relationships that lead to business.
So, obviously, the need for a blog is evident. Its goal is to attract prospects, retain them and then motivate them into action. It literally becomes the hub of all of your online marketing endeavors.
Now that you realize the importance of blogging, in our next post we’ll take a closer look at how to setup a blog and help you decide which blogging platform is right for you.